Here you will find a collection of wordmarks and lettermarks for various clients/projects created between 2020 to 2024.
featured case study - LANI STERN
Lani Stern was looking for a fresh new logo that aligned with the 'wordmark brand standards' of Sotheby's International Realty Canada. Lani's existing logo utilizes an illustration that also spells out the initials of his name. This does not adhere to the brokerage's brand guidelines as iconography/illustrations are not employed.
He wanted to be presented with options that could blur the lines and allow for some kind of pictorial representation of a 'house' through his wordmark as he felt this would best illustrate his business/services.
Solution
By playing around with abstract letters, I was able to provide three options that adhered to the guidelines, while fulfilling Lani's desire to keep the illustrative nature of his previous logo intact.
